The ATCF is a nonprofit that promotes wildlife and cultural preservation in adventure destinations around the world through small, high-impact grants and other strategies. It embraces nature-based climate solutions and is supported by members of the adventure travel and outdoor gear industries. ATCF chair Steve Barker, co-founder of Eagle Creek, explains, “We are the nonprofit of the adventure travel and outdoor gear industries. Through their membership, our members—companies and individuals—are signaling the importance of protecting the places and communities we travel to.”