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Meet Gabe McDonough, Partner/Executive Producer at Music & Strategy, via Zoom!
Gabe McDonough is a Los Angeles based music supervisor, producer, and musician who began his career as an outside-of-Toronto teenager playing indie rock guitar. He moved to London after university, playing bass in bands like Piano Magic and deepening his connections with makers of electronic, ambient, and dance music. Upon return, a former bandmate from Kelowna, BC offered McDonough a place to stay and work at the storied Rainbo Club above Soma studios in Chicago. A series of music jobs at indie label Thrill Jockey, promoting bands at the Empty Bottle club, performing, and hosting a podcast led to his first job as music producer. At ad agency DDB, he successfully connected global brands with artists ranging from Santigold to Os Mutantes.
McDonough went on to create the music department at Leo Burnett (resulting in Lorde’s first synch) and after a move and brief stint at Media Arts Lab in Los Angeles working on Apple, McDonough joined MAS as a partner in 2015. At MAS he oversees the West Coast business in original music composition, music supervision and music strategy. McDonough has built a reputation for finding and breaking emerging artists through memorable campaigns. Always looking for non-traditional ways to incorporate music into brand campaigns, McDonough even enlisted percussionist Glenn Kotche to “play” faucets for a Delta Faucet commercial.
He works in the delicate space between culture, music and art, crossing political borders, learning more about music history and culture and the importance of place and perspective in translation and reference. He is as comfortable working with global brands (Ford, Instagram, TikTok) as he is making experimental LPs (Mausim) or producing and supervising music for films (Museum Town in collaboration with Wilco’s John Stirrat, and Underplayed with composer Kate Simko).
Named one of Billboard’s “40 Under 40,” McDonough won the Midem Music Award for best use of a song in a commercial for a Sprint spot featuring a remake of Wilco’s “I’m Always in Love.” Prior to that, AdWeek also recognized one of his spots as one of the “5 Best Ad Songs of All Time.” McDonough served as Governor of the Chicago Chapter of the Recording Academy. He continues to create and perform genre-spanning music, including experimental (Mausim), electronic/techno (Thick Bricks), and ragged homespun rock (Bleed Singers). He also manages up and coming buzz band Pleasure Pill.